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Saturday June 27, 2026 9:00pm - 10:00pm EDT
David Sherrer presents "Author Branding 101: Building a Brand That Sells Books."  Discover how to define your author identity, craft consistent visuals, and connect with readers across all platforms. Focus will be on Author identity, consistent messaging, building reader trust, Expanding your brand.

Guests
avatar for Lydia Sherrer

Lydia Sherrer

Author
Award-winning and USA Today-bestselling author of snark-filled adventures, Lydia Sherrer thrives on creating stories you love to love, and hate to leave. She is the author of the bestselling urban fantasy Love, Lies, and Hocus Pocus universe of books featuring several series, which... Read More →
avatar for David Sherrer

David Sherrer

Gaming, Publisher
David Sherrer is a born storyteller and has been an obsessive gamer ever since he was seduced by Magic: The Gathering at the tender age of fourteen. He has alternately owned a gaming store, street performed for a living, and survived eleven years in the soul-crushing world of telecommunications. He lucked out by marrying a force of nature (otherwise known as his wife), determined to making living... Read More →
Saturday June 27, 2026 9:00pm - 10:00pm EDT
CC - Meeting Room 3 (Workshop Track) Chattanooga Convention Center 1 Carter St, Chattanooga, TN 37403

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